‘I don’t work for free’

by Nikolozi Meladze

Adweek:

When Showtime invited Dan Cassaro to join a design "contest" he felt amounted to milking professionals for free work, he let the network—and the world—know how he felt about it. The offer, made to a number of designers, involved promoting the Floyd Mayweather-Marcos Maidana boxing match on Sept. 13. Those who submitted designs for Showtime's use "could be eligible for a chance to win a trip to Las Vegas and have your artwork displayed in the MGM Grand during fight week!," the network told Cassaro in an email. After sending an email response slathered in sarcasm ("I know that boxing matches in Las Vegas are extremely low-budget affairs"), Cassaro then posted the exchange to Twitter.

This is so great. It reminds me of remix competitions run by electronic dance music labels, which became very popular a few years ago. They promised winners a release on the label and a few pieces of cheap studio gear. I have yet to hear of an artist who became big after participating in such competition. These little contests are ultimately designed to promote the original artist, no one cares about the remixers.